Hitachi yet again marks its presence in High Definition with the latest HD 1080 42-inch Plasma TVs. Made in Japan under the most stringent controls, these plasmas herald another achievement as superior technology takes the helm in providing the ultimate cinematic experience.

A mesmerizing experience begins way before you even switch them on. Luxurious finishing and sleek lines hug every inch of these stunners. Smooth surfacing is perfectly combined with subtly textured speaker grilles, all thanks to a minimalist approach in design that lends an understated persona, perfect for the discerning viewer.

These units boast a very high resolution of 1,024 x 1,080 pixels. HD panels within eliminate distortion from panel limits and transmit a clear and crisp image, giving you an absolute 16:9 wide-screen experience.

For even better results, the Picture Master HD II Image Processing Unit digitally processes each image for maximum sharpness and colour reproduction. By predicting image motion, this 'thinking' innovation reproduces realistic motion with optimal effect, eliminating the jagged edges normally found on action sequences.

To complete the picture, a 3-Dimension Colour Management independently processes red, green and blue along with colour contrast for the most natural-looking skin tone and vibrancy. The Advanced Dynamic Contrast feature analyses and adjusts images to the most favourable contrast ratio, giving true distinction between peak and depth. And an increased range of red colour reproduction and enhanced green phosphor produces the highest colour range in the industry.

Now, with an enhanced contrast ratio of 10,000:1, you get intensified shades and highlights for even sharper images. This is coupled with the World's Highest Luminance of peak brightness of 1,400cd/m2.

And by including the Twin High Definition Multimedia Interface (HDMI) for high definition playback, the end result leaves the viewer breathless.

The Hitachi HD 1080 plasma TVs present a true aural spectacle to complete the whole visual grandeur. The 3D surround sound is encased within the 36W and 6 micro-speakers. The digital amplifier incorporates subwoofer output terminals with SRS Wow for purity and sheer power. So, no matter where you place your Hitachi plasma, the acoustics can still be indulged from any direction.

At the push of a button, the cinematic appeal of the Hitachi HD 1080 plasma can be enjoyed from different angles as it rotates* at 30° from either the left or right side. Seamless integration with other digital imaging devices is also evident in their SD memory card slot and USB connection port. So you can watch your digital photos or videos directly on-screen, making them delightful complements to portable digital imaging devices. Now, with the 1,000 pages Teletext feature, the Hitachi Plasma puts you in touch with the world.

Harnessing original technology for dramatic results, the Hitachi HD 1080 plasmas embrace High Definition with uncompromising brilliance. Prepare to be engaged again with Hitachi

With the Hitachi 42PD9800 42" 16:9 1080p Plasma Multi-System HDTV you can finally turn your living room into a home entertainment center. Take advantage of HDTV broadcasts coming in through local broadcasts and cable television. Ensure top quality with a high pixel resolution, billions of colors, an extremely impressive 10,000:1 contrast ratio and a 3D Y/C Filter.

Not only does Hitachi provide you with all the technology you need to have a theater in your own home, but they also give you convenient features to make your system both sleek and efficient. The HDMI cable transmits digital video and audio data in a single cable, thereby solving the cable mess problem at the back of your system.

Key Features

• 1080p HD
The 42PD9800 has an ultra high resolution panel for viewing 1080p, the highest quality form of HDTV available. This progressive format produces crystal clear imagery with no interlacing artifacts.

• 3D Y/C Filter
With the 3D Y/C Filter you get minimized noise and cross color in your picture, providing you with a top quality picture, and the all-important quality you require from a large screen television set.

• Deep Blacks, Bright Whites, and Billions of Colors
With a contrast ratio of up to 10,000:1 you get a plasma screen with intense realism encompassing a wide range of colors from black to white. With more than 29 billion colors, the images are bright and vivid.

• Receive Over-The-Air HDTV Broadcasts
Receive and view local broadcasts in HDTV clarity using the built-in tuner. You can even pick up cable HDTV broadcasts.

• Digital Photos on the Big Screen
JPEG images taken with your digital camera can be viewed directly on the Hitachi with the built-in USB port and SD card slot.

• 2x HDMI Cable
With a single HDMI cable you can send both high quality digital audio and video signals. This really cleans up your home entertainment center, especially if you are looking for a sleek, wall-mount atmosphere.

• Cinema Style Viewing
With a widescreen television you are looking at turning your family living room into a high tech viewing center. With this plasma television's width-to-height ratio you get a cinema style experience in your own home.

• Crisp, Lifelike Details
HDTV broadcasts and DVDs offer more detailed and better color than analog broadcasts. With a high-resolution display, none of the picture information is lost and superior detailing is guaranteed.